Free Ebooks: Another Tool for Business Success
You’ve got a great website and business is fair. You know it could be better, but you aren’t sure what to do to improve your traffic. One answer might be to write an ebook promoting your products!
Before you declare that you cannot write a book and think I’m crazy, let me explain how this works.
Ebooks are the easiest way to promote a specific product or help people solve a problem. Giving them away via your website, autoresponder or as a promotion is one of the simplest and best ways to market your other products. For example:
· Ebooks are generally fairly short-20-50 pages in length
· They are limited to one specific topic
· They give quality information people may not have the patience to find themselves
· They solve a problem for the reader
· They display the expertise available through your website or business
· They help to expand your contacts lists via email for future sales and promotions
These are niche specific mini-books, think of it that way. A home decorating business might offer a free ebook on how to install bathroom tile, or a scrapbooking shop may offer one on choosing a layout for a scrapbook page. An antiques shop may offer a free email course on preserving and repairing antique furniture. Each is short and devoted to its particular subject while generating interest in aspects of the business.
You don’t have to write a novel (unless that is what you plan to sell) to get your point across. Visitors to your website enjoy the idea of getting something for free and you get to expand your contacts list when they enter their email to receive the ebook or email course. Delivery can be done by autoresponder and most of your customers will have a PDF reader on their PC so format isn’t an issue.
If you don’t feel that you have the skills to write an ebook, a writing service can do it for you. Ghost writers are happy to take the information and research you provide and deliver a polished product written to your specifications for a reasonable price. The promotional benefits can be more than worth the cost. These same services can write articles promoting your website and services which you can post on your blog or on article directories to establish your mastery of your subject.
While giving away an ebook may seem counter-intuitive, remember that you don’t have to have it printed, there are no shipping costs involved, and you control the amount of information released. The benefits are many and can only improve your profits and customer relations. Isn’t that what business is all about?
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