Learn How To Design A Logo With These Simple Tips

When it comes to advertising, customers often see your logo before they even know what your product is. Some logos, like the Nike swoosh or the McDonalds’ arches, are so synonymous with their brands an explanation isn’t needed. It has been estimated that Americans are exposed to over 2,000 ads a day. In this consumer market, how do you make your logo stand out?

There are several basic elements to keep in mind when you go to create a logo. A memorable logo is able to be described by consumers. This is beneficial to your company because even if the public forgets your name, they can still convey the message to others. Not everyone will remember Lacoste, but if someone says, “the shirt with the alligator on it,” you know what they’re referring to.

The trick to creating any logo is to keep it simple. When you design a logo, keep in mind people need to be able to tell what it is at a glance. If the logo is too cluttered or the text is too difficult to read, it won’t work. When you play with fonts, it’s easy to become distracted by the various font options. Your public will not know what was going through your mind when you were creating it, so unless it’s simple, they won’t know what you were trying to say.

Logos also need to be both effective without color and able to be scaled down. When you advertise, you may not always have a color or large space to work with. For those reasons, your logo still needs to work no matter what context it is being viewed in.

Keep in mind, your logo does not have to mention what your company is or what role it performs. No where in the McDonald’s logo does it have any reference to food. On the other hand, you may want to let the public know what it is you do right off the bat. Because creating a logo lets you be creative, there is no right or wrong way.

As we mentioned earlier, your logo may not always appear in this color. Designing your logo in black first allows you to not only see what it would look like if it were printed in a newspaper, but it also lets you focus on the design itself and not on the colors. Add the colors in later when you are putting on the finishing touches.

Above all else, remember just one thing; that’s it! The consumer should walk away remembering one thing about your design. Whether that one thing is the color, the logo itself, or the name of your company, make sure it’s creative and memorable enough to be ingrained in their mind.