Why Professional Ebook Covers Will Increase Business

No doubt that professional ebook covers will make your website and the product look trustworthy. It gives the perception that you’re an expert in the field and the product has quality.

Just ask yourself this question… Would I buy a product that is presented by a poor quality image?

Lets’ look at an Amazon study that was done on 45 top ranked publishers, and 15 top ranked authors with over 100 covers reviewed ebook covers. The covers were ranked into 4 categories:

1) Unreadable

2) Poor

3) Average

4) Good

Conclusion: A good ranking was awarded to a cover if the Author’s name and Title could be read in the thumbnail/cover and the image or background did not interfere with the legibility of the two.

Another conclusion was that, developing “one size fits all” ebook covers, is not really working and that, part of the prospective customer’s decision making is the eBook’s cover.

Now, here’s why professional ebook covers will increase business

There are few “angles” to look at, when you start selling your eBook product.(Although, is valid for other digital products as well):

- A professional cover will increase the perceived value of the product.

- Well designed covers attracts attention. The result is “stickiness” to your website.

- It build your brand. If you are in business for a long run, you really need to build “a brand” around your product.

- High quality design of your ebook covers will help your customer visualize what they are considering buying. The representation of the graphic has proven time and time again to increase sales and increase the overall professional image of your website.

- And last, but not least… increase the “buzz” — believe it or not!

Just few Do’s and Dont’s when you design your ebook covers

- do keep it simple

- do hire an image designer to create the image for your ebook cover

- do know thy color wheel ( kuler.adobe.com/#create/fromacolor )

- don’t use default styles or templates in packages like GIMP, Photoshop, Corel Draw, or Office Clipart

- don’t use fonts like Papyrus or Morpheus/Dark11

- don’t touch the edge of the cover with the text

- don’t use neon colors, they’re difficult to read

Tip:

If you start with an image the same format as the cover, and you have to squish your title awkwardly to keep it readable, don’t do it. Find/create/commission a different image, or edit the image to make part of it low contrast enough to serve as background

If you look online for images to use as cover illustrations: Respect copyright. Google image search is not a clipart site. Most images posted on the net are not in the public domain. It’s only free to use if the creator of the image says so explicitly.